resume

Education

08.2004 – 05.2008
THE UNIVERSITY OF ARIZONA
TUCSON, ARIZONA

Bachelor of Arts, Journalism

Experience

01.2015 – PRESENT
AMERICAN HEART ASSOCIATION
OMAHA, NEBRASKA

Communications Director 

04.2012 – 01.2015
UNITED STATES OLYMPIC COMMITTEE
COLORADO SPRINGS, COLORADO

Manager, Paralympic Communications

  • Managed content and daily maintenance of USParalympics.org and U.S. Paralympics social media platforms, helping the brand and Paralympic Movement to an all-time high in public awareness and sponsorship revenue
  • Acted as voice of social media platforms, organically growing Facebook by 150-percent to nearly 80,000 likes and Twitter by 380-percent to 24,000 followers, creating an engaged audience to spread Movement
  • Monitored and analyzed Facebook, Google and Hootsuite provided analytics, identifying engagement and virality trends, to create impactful editorial and social media calendars
  • Directed digital, editorial and social media teams for the 2012 Paralympic Games and 2014 Paralympic Winter Games, which resulted in 225 pieces of in-Games content for website and continuous social media coverage, garnering attention for the Movement from influential figures
  • Developed new, ongoing digital and social media content opportunities that were also used by sponsors including Paralympic 101, a weekly educational graphic that organically resulted in more than 800 shares in one week
  • Instructed four beginning social media classes for athletes and delivered social media overview for 2012 and 2014 U.S. Olympians and Paralympians at 10 Team USA Ambassador Program sessions, enabling athletes to become brand advocates with respect to Olympic ideals and international policies
  • Served as a media contact for six national teams, managing outreach, pitching and placement of stories in outlets including NBC, The New York Times and USA Today, generating visibility for the Movement that led to increased awareness and sponsorship opportunities
  • Managed six-month Paralympic communications intern

06.2009 – 03.2012
AMATEUR SOFTBALL ASSOCIATION (ASA) OF AMERICA/USA SOFTBALL
OKLAHOMA CITY, OKLAHOMA

Marketing and Communications Assistant Director
(Promoted from coordinator in September 2011)

  • Managed content and daily maintenance of ASASoftball.com and USASoftball.com websites and ASA/USA Softball social media outlets
  • Organically grew the reach of Facebook by 1400-percent to 75,000 and Twitter by 900-percent to 20,000 followers, creating an audience for digital advertising
  • Served as primary contact for all USA Softball National Teams, managing media outreach, pitching and placements in national and hometown outlets, including ESPN and ESPN.com
  • Editor and writer for quarterly Balls and Strikes Online Softball Magazine and monthly Inside Pitch eNewsletter, distributed to more than 400,000 subscribers
  • Administered the weekly ESPN.com/USA Softball Collegiate Top 25 Poll and Collegiate Player of the Year and Collegiate Players of the Week, providing the organization with 16 weeks of sustained media coverage

01.1999  – 07.2013 FIGURE SKATERS ONLINE TELECOMMUTE Administrative Webmaster and Designer

  • Launched digital and social media service and online news network, which was named as a top website to visit during 2010 Olympic Winter Games by The New York Times
  • Designed and maintained official websites for more than 40 internationally ranked figure skaters including U.S. Olympic team members Jeremy Abbott, Caydee Denney and Jeremy Barrett, Rachael Flatt, Evan Lysacek, Jamie Silverstein and Ryan O’Meara and Johnny Weir, providing athletes with platform to connect with fans, media and sponsors
  • Oversaw social media efforts by establishing and maintaining official social media accounts for athletes, including ghostwriting posts, organically growing account audiences to as large as 80,000 likes
  • Maintained daily operations of the network primarily by writing breaking news, event news releases and feature stories for the news section of the main site and posting news on the main site and official websites of athletes, leading to an average of 4.5 million monthly hits across network
  • Managed a seven member staff and all freelance contributors including photographers and writers, ensuring the creation of timely website and social media content that capitalized on popular events like the Olympic Winter Games

03.2010
UNITED STATES OLYMPIC COMMITTEE
VANCOUVER, BRITISH COLUMBIA

Press Officer, Vancouver 2010 Paralympic Winter Games

07.2008 – 12.2008
UNITED STATES OLYMPIC COMMITTEE
COLORADO SPRINGS, COLORADO

Communications Intern

08.2006 – 07.2008
ARIZONA DAILY STAR
TUCSON, ARIZONA

Sports News Assistant

06.2006 – 08.2006
USA VOLLEYBALL
COLORADO SPRINGS, COLORADO

Media Relations and Publications Intern

Platforms and services

Blogger, Facebook, Google+, Google Analytics, Hootsuite, Instagram, LinkedIn, Offerpop, Pinterest, Sitecore, Snapchat, Tumblr, Twitter, YouTube, Vine and WordPress

Programs

Adobe Dreamweaver,  Adobe InDesign,  Adobe Photoshop, Audacity, CoreFTP, FileZilla, Microsoft Office Suite, Soundslides and Windows Movie Maker